As of lately, businesses have been employing new marketing strategies that appeals to customers in different ways. Challenges faced by businesses through competition, a rough economy, and governmental pressures push them toward innovative methods for survival. Some commercials show the innitiatives being made by corporations to let consumers know what they're doing to help the world and communities. The NBA airs commercials during live telecast that shows their proactiveness in the community through the NBA Cares program. Company's like Proctor and Gamble show their green initiative in their commercials. Companies are developing products that are environmentally friendly. In the food and beverage industry, companies are now making it their goal to promote healthy lifestyles while still marketing and selling their products. Businesses are also attracting talent through the means discusses previously, showing that they are able to survive in the recession, and also that they didn't have to downsize.
some interesting trends
http://www.entrepreneur.com/trends/index.html
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